For over a century, Pirelli Tires have remained Original Equipment on the World’s Finest vehicles.  No other tire company on the floor of the world’s premier showcase for automotive specialty products and trade can equal Pirelli’s heritage of technologically innovative products or its successes on and off the racetrack as it leads the way in premium growth in the NAFTA region.

Pirelli’s premium growth strategy will be evident at SEMA this year, communicated to company stakeholders through meaningful and relevant messages that reinforce Pirelli’s position as the reference tire for consumers who desire premium, performance-oriented, safe, high-tech and ecological tires.   Pirelli’s premium product and sporting spirit are key aspects of the company’s position as technological leader and supplier to manufacturers of the finest vehicles extant and the number one choice of motorsport series worldwide.

Pirelli will capture the attention of the attendees at this year’s SEMA Show in Las Vegas with an array of striking and exclusive vehicles and celebrity guests that only Pirelli can align – telling the story about its brand and stable of premium sporting, touring, performance, SUV, light truck, crossover, motorsport and environmentally responsible products introducing a new UHP product at booth #41015 on Tuesday Novermber 1 at 2:20 pm.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit