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Pirelli takes to the track for the first official Formula one test of 2011

The tight and twisty Ricardo Tormo circuit in Valencia will host the official opening day of the 2011 Formula One season tomorrow and the debut of Pirelli’s new P Zero tires, of which four dry types and two wet types will be offered throughout the 2011 season. Testing will get ...>

Pirelli ready for 2011 Superbike World Championship

The 2011 Superbike World Championship season build-up reached another milestone today, with the official pre-season press conference taking place at the Portimao circuit in Portugal. Paolo Flammini (CEO) and Paolo Ciabatti (Superbike Director) represented the series organizers Infront Motor Sports, and Pirelli’s Giorgio Barbier represented the interests of the championship’s ...>

Pirelli Trades Road for code in upcoming driving game Dirt 3™ from Codemasters®

Pirelli and American driving phenom Ken Block have teamed up with video game company Codemasters® to bring the pavement pounding thrills of Gymkhana to the small screen in the new driving game DiRT 3™.  The introduction of Gymkhana Mode to the upcoming DiRT 3 video game brings the sport popularized ...>