1. LEGAL INFORMATION
1.1 This privacy policy was last updated on 26/10/2026
The privacy of your personal data is of the utmost importance to us. This privacy policy (the “Privacy Policy”) covers and is designed to help you understand how the companies of the Pirelli group, as below specified, acting as data Controllers (each hereinafter also referred to as “Pirelli”, “we”, “us” or “our” where appropriate) process information that we collect about you when you interact with us or that you provide to us through our website(s).
Pirelli & C. S.p.A. with registered offices at Viale Piero e Alberto Pirelli 25, 20126 Milan, Italy, Tax Code/VAT and registered with the Milan Company Register under No 00860340157 acts as data Controller of your personal data that is processed under, or in connection with, this Privacy Policy for the purposes detailed in Section 3 below.
2. COLLECTION OF INFORMATION
2.1 We collect personal data which, under applicable data protection legislation, in particular the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable national laws, includes information that can be used to identify you, including - but not limited to - your first and last name, street address, ZIP/postal code, city, country, state, phone number, email (hereinafter as “Personal Data”).
Information you provide to us
2.2 You may be requested to provide to us certain Personal Data for purposes detailed in Section 3. Personal Data you will provide to us may include your name, date and place of birth, e-mail address, and any other information you provide when interact with us or when you contact us.
2.3 We may collect your name, contact information, e-mail address, home address, and any other information you provide when interact with us, make an inquiry through our website(s), submit a tyre registration form, or when you contact us.
Technical Information
2.4 When you browse our website(s), certain information used to identify your computer and its browser program or any mobile devices that you use to the internet may be collected by installing small text files called “Cookies” or using other similar information technology techniques (which are comprehensively referred to in this document as “Cookies”). In addition to other functions, when you visit our website(s) again, the Cookies previously stored allow us to recognize your browser. Cookies may store unique identifiers, user preferences, or other information as described in our Cookie Policy. For this specific purpose, Pirelli Tyre S.p.A., with registered offices at Viale Piero e Alberto Pirelli 25, 20126 Milan (Italy), acts as data controller.
2.5 Subject to your consent, our marketing e-mails may contain small invisible images known as "Tracking Pixels", which allow us to collect information regarding your interaction with the communication. Tracking Pixels enable us, for example, to determine whether an e-mail has been opened, the date and time it was viewed, the IP address used and the type of device employed. You may withdraw your consent at any time, including with respect only to Tracking Pixels while continuing to receive our e-mails, by using the link available at the bottom of each e-mail or by writing to the address indicated in Section 7.The withdrawal of consent shall not affect the lawfulness of processing carried out before such withdrawal.
3. USE OF PERSONAL DATA
3.1 Your Personal Data may be used for the following purposes:
(i) to allow your registration to our website(s);
(ii) to respond to your requests of assistance;
(iii) to provide you with the information about products and/or services offered by Pirelli;
(iv) to allow you to take part in certain activities, events, initiatives, promotions or contests;
(v) to comply with any legal obligations we are subject to;
(vi) to establish, exercise or defend legal claims or protect our legal rights or interests;
(vii) to prepare, assess, or execute merger and acquisition transactions, transfer of business operations, change of controllership, or similar legal and business operations.
The processing of your Personal Data for purposes of this Section 3 is necessary to fulfil your request with regard to paragraphs from (i) to (iv), to comply with legal obligations with regard to paragraph (v), for our legitimate interest with regard to paragraphs (vi) and (vii).
3.2 Pirelli may also use your Personal Data for marketing purposes, as described under Section 9 below (“Commercial Electronic Communications”), and subject to your prior consent.
3.3 The provision of your Personal Data is voluntary but necessary for purposes of this Section 3; in the event you do not provide us with your Personal Data, it will be impossible for the Pirelli local entity to carry out such activities.
4. USE OF ARTIFICIAL INTELLIGENCE (AI)
4.1 Pirelli may use artificial intelligence systems (“AI Systems”) for certain of the purposes described in Section 3 above with regard to Personal Data you will be voluntarily providing.
4.2 In any case, Pirelli will act in compliance with applicable laws and regulations and, where required by applicable law, will inform you when you are interacting with an AI System.
4.3 Your Personal Data may be processed by the AI Systems providers also for purposes of improvement, optimization, or training of their own AI Systems, where technically feasible, prior anonymization. In relation to such purposes, the AI Systems providers act as independent data controllers.
5. SHARING OF PERSONAL DATA
5.1 We may share your Personal Data when authorized by law or as follows:
Pirelli Group companies: Your Personal Data may be shared with any company of the Pirelli group, in pursuit of legitimate interests relating to the performance of organisational and technical activities connected with the purposes set out in Section 3.1.
Third Parties. If your Personal Data are provided for the purpose of participating in activities, events, initiatives or contests, or in the context of the provision of the requested services (e.g. platforms used to send e-mail communications, including those containing Tracking Pixels), your Personal Data may also be processed by communication channels (e.g. WhatsApp and other Meta Companies) acting, as the case may be, as data processors or independent data controllers, and/or by service providers and insurance companies appointed by Pirelli (acting as data controllers).
(c)As permitted or required by law. In certain cases, we may be required to provide Personal Data in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful or in violation of applicable laws. We may release certain Personal Data when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves, or to detect, prevent, or otherwise address fraud, security, or technical issues.
(d)Business transaction. In the event that we intend to sell or transfer ownership or control of any or all of our business, operations or services to a third party, we may need to disclose your Personal Data to a potential buyer both before and after the purchase. We will do so in accordance and in compliance with the data protection laws applicable to you. In any case, in the event the sale goes through, we will require that the receiving party agree that they will be similarly bound by the provisions of this Privacy Policy and that they will only use and disclose your Personal Data as we are similarly entitled under this Privacy Policy. In the event the sale does not go through, we will require the potential purchaser to not use or disclose your Personal Data in any manner whatsoever and to completely erase the same.
6. TRANSFERS OF PERSONAL DATA OUTSIDE THE EUROPEAN ECONOMIC AREA
6.1 The transfer of your Personal Data to countries outside the European Economic Area (EEA) will be subject to appropriate safeguards (such as, for example, adequacy decisions, the adoption of Standard Contractual Clauses, the Data Privacy Framework).
7. YOUR PRIVACY RIGHTS
7.1 You have several privacy rights in accordance with the data protection laws applicable to you. You have the right to access your Personal Data, request its rectification or erasure, restrict processing, obtain data portability, withdraw your consent where applicable (including separately with respect to Cookies and Tracking Pixels, for example by withdrawing consent to Tracking Pixels while continuing to receive marketing e-mails), object to processing and the right to be notified about any possible data breaches of the safety of your Personal Data that may put at risk your rights to confidentiality and personal data protection. In order to exercise your rights you can contact us at privacy.europe@pirelli.com. You can also use your personal area on our Website to directly carry out the operations allowed therein and, to withdraw your consent to Tracking Pixels, you may use the link available at the bottom of each e-mail. You can also lodge a complaint with the authority competent in your country, in accordance with the applicable data protection laws. We may not be able to accommodate every request related to certain information if we believe this would violate any law or other legal requirement, or other data subjects’ rights.
8. RETENTION OF PERSONAL DATA
8.1 We will retain your Personal Data as follows: (i) if you have submitted support requests without creating an account, for a period of 1 (one) year from our last communication; (ii) if you have created an account, for a period of 3 (three) years from the date of the collection of such data; (iii) for marketing purposes, for a period of 3 (three) years from the date of collection your consent, unless you request otherwise (in this case, limited to Personal Data of participants who have provided marketing consent).
8.2 Furthermore, if within the period indicated in paragraphs (ii) and (iii) you take actions on your account or on one of Pirelli’s websites or apps (such as, by way of example and not limitation, registering for promotions or events, requesting new services, responding to surveys) that demonstrate your interest in maintaining the account or relationships and contacts with Pirelli related to Pirelli’s products and/or services and/or Pirelli group companies, we will retain your Personal Data for an additional 3 (three) years from the date of registering such actions, without, however, sending marketing communications in the absence of your specific consent.
8.3 Following the data retention periods for the purposes stated above, your Personal Data will be archived and retained where necessary (for example, in relation to products and/or services you have purchased or used, or in the event of your participation in contests), for the period of time required by applicable laws concerning the storage of data and documents for administrative, accounting, tax, and defensive purposes (in accordance with the applicable statute of limitations).
9. COMMERCIAL ELECTRONIC COMMUNICATIONS
9.1 Pirelli will be entitled to send you any promotional e-mails (including newsletters) and other commercial electronic communications related to Pirelli or other Pirelli group companies’ products or services on the basis of the provision of your specific consent to marketing activities. You can always limit the communications that Pirelli sends to you. To refuse future commercial e-mails, simply click the link labelled “unsubscribe” at the bottom of any e-mail Pirelli sends you.
9.2 Moreover, if you have provided us with your e-mail address in the context of promotions, initiatives and/or contests having as subject matter the purchase of our products and/or services, we may send you “customer satisfaction” communications – even in the absence of a specific consent - based on our legitimate interest in understanding whether you are satisfied with our products and services, and if any improvement actions are needed. You may object to such communications at any time by clicking on the link labelled “unsubscribe” at the bottom of any e-mail Pirelli sends you or by contacting us directly as below described.
10. PRIVACY POLICIES OF THIRD PARTIES
10.1 This Privacy Policy only addresses the use and disclosure of information by Pirelli. We are not responsible for the privacy policies of other websites or applications and encourage you to read all applicable terms, conditions and privacy policies provided by all third parties prior to providing them with your information.
11. LIMITATIONS TO MINORS’ PERSONAL DATA
11.1 If you are a minor, please do not provide us any Personal Data about yourself without the provision of adequate consent by the legal guardian or holder of parental responsibility over you. If we learn that we have collected Personal Data from a minor, without the legal guardian or holder of parental responsibility’s consent, we will promptly delete that information. If you believe we have collected Personal Data from a minor, please contact us at privacy.europe@pirelli.com.
12. SECURITY OF PERSONAL DATA
12.1 We have security protocols in place to protect your Personal Data from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction and accidental loss. We only allow access to our databases when necessary, and then under strict guidelines as to what use may be made of such data.
12.2 It is your responsibility to protect the security of your login information, and we recommend that you use a unique password for our website(s) that is different from the password you may use on any other site.
13. CHANGE OF PRIVACY POLICY
13.1 Our Privacy Policy may change overtime. The date of the most recent update is indicated at the top of the document.
14. HOW TO CONTACT US
14.1 If you have questions or concerns regarding this Privacy Policy, please contact: privacy.europe@pirelli.com.
14.2 You can also contact the Data Protection Officer of Pirelli & C. S.p.A. at the following e-mail address: DPO_Pirelli@pirelli.com or, with reference to the processing of personal data collected through cookies, the Data Protection Officer of Pirelli Tyre S.p.A. at the following e-mail address: DPO_PTyre@pirelli.com.