29/02/2016

Pirelli Cinturato: the historical ads by Riccardo Manzi

https://www.pirelli.com/global/en-ww/life/lifestyle/arts-culture/pirelli-cinturato-the-historical-ads-by-riccardo-manzi-49808/

'With eyes closed' is the historical 1961 campaign for the Pirelli Cinturato. Immediacy and irony; these are the keywords of the illustrations!

29/02/2016

Pirelli My Voice. A matter of trust

https://www.pirelli.com/global/en-ww/life/lifestyle/pirelli-my-voice-a-matter-of-trust-49813/

Through the My Voice programme, Pirelli people around the world are called upon each year to give their opinion on their experience with the company by way of an online survey created with the help of Great Place to Work©. Here is how that survey works

26/02/2016

Pirelli P Zero: the iconic Tyre of Iconic Big Stars

https://www.pirelli.com/global/en-ww/road/cars/tyres/pirelli-p-zero-the-iconic-tyre-of-iconic-big-stars-49811/

From James Bond to Uma Thurman, from Jamiroquai to Naomi Campbell. All the celebrities who chose the most famous tire

24/02/2016

Umberto Eco and Pirelli: mass culture and corporate culture

https://www.pirelli.com/global/en-ww/life/lifestyle/arts-culture/umberto-eco-and-pirelli-mass-culture-and-corporate-culture-49791/

“Phenomenology of Mike Bongiorno” published for the first time in 1961 in Pirelli. Rivista d’informazione e di tecnica

19/02/2016

DuPont and Pirelli together for safety and sustainability

https://www.pirelli.com/global/en-ww/life/sustainability/dupont-and-pirelli-together-for-safety-and-sustainability-49772/

Pirelli signs the global agreement with DuPont Sustainable Solutions for a standard approach concerning safety culture. The details:

19/02/2016

Tyre homologation: reached the milestone of 2000 for Pirelli

https://www.pirelli.com/global/en-ww/road/cars/tyres/tyre-homologation-reached-the-milestone-of-2000-for-pirelli-49775/

At the 2015 Frankfurt Motor Show reached 2000 approvals for Pirelli. Because choosing the right tyre is a decision that is never to be underestimated

15/02/2016

Pirelli Winter Sottozero 3 takes on a new 24-hour challenge

https://www.pirelli.com/global/en-ww/road/cars/tyres/pirelli-winter-sottozero-3-takes-on-a-new-24-hour-challenge-49765/

Pirelli was at the heart of a brand new motorsport event from February 15-16: the very first 24-hour endurance competition held on Alpine roads

11/02/2016

The Pirelli Calendar 2016 celebrated at the Moscow Biennal

https://www.pirelli.com/global/en-ww/life/pirelli-calendar/the-pirelli-calendar-2016-celebrated-at-the-moscow-biennal-84426/

In the words of Olga Sviblova, Director of the Multimedia Art Museum, Moscow

10/02/2016

The Pirelli Calendar struts its stuff in New York

https://www.pirelli.com/global/en-ww/life/pirelli-calendar/the-pirelli-calendar-struts-its-stuff-in-new-york-84411/

The fashion spirit of The Cal™ in 130 photos exhibited in New York

10/02/2016

Pirelli introduces new Sottozero Ice 1 for tough ice

https://www.pirelli.com/global/en-ww/road/cars/tyres/pirelli-introduces-new-sottozero-ice-1-for-tough-ice-85049/

A more robust tread pattern to bite the Northern Ice: presented at the Swedish Rally the new tyres Sottozero Ice 1