Drawing on an unparalleled line-up of global automotive heavy hitters and 60,000* buyers, SEMA has a legendary reputation in the automotive industry. Celebrating its 50th anniversary this year, the show continues to connect the industry’s best for the first week of November against the stunning backdrop of the Las Vegas strip. SEMA, short for the Specialty Equipment Market Association, says in its mission statement that it aims to help its members - the producers and marketers of specialty-equipment products and services for the automotive aftermarket - succeed and grow.