The charm of the Belgian coast meets the excellence of Pirelli. The first P Zero World Authorized Dealer in Benelux opened in Knokke-Heist, a renowned seaside resort and symbol of elegance. This debut strengthens the brand's presence in the region, bringing to one of the areas with the highest concentration of premium and prestigious cars an exclusive space, where quality service and customer care combine to offer a tailor-made experience.
The new P Zero World Authorized Dealer offers a comprehensive range of services: from mechanics to the sale and installation of Pirelli tyres, including all those in the P Zero family, the tyre line synonymous with performance and safety, which this year reached its fifth generation. The highly specialized staff also guarantees personalized advice for each customer, helping them choose the most suitable tyre for their vehicle.
This opening is part of a broader strategic project that Pirelli is implementing, aimed at strengthening the brand's presence through the development of retail networks, targeted local investments, and customer loyalty programs for both retail and consumer customers. The goal is to enhance the technology and high quality of the Pirelli range with points of sale that reflect the brand's premium and prestige positioning.
The company intends to further strengthen brand awareness in the region, complementing its international sponsorships - from Formula 1 to MotoGP to tennis - which strengthen the value and recognition of the Pirelli brand on a global scale. The Knokke-Heist opening is therefore a new step in a forward-looking journey, keeping product excellence and customer experience at its core.
"We are proud to open a new P Zero World Authorized Dealer in Belgium, strengthening Pirelli's presence in this market, characterized by a high percentage of premium and prestige vehicles, making it ideal for a concept of this type. Furthermore, Knokke-Heist is an area that perfectly reflects the brand's values: excellence, innovation, and customer focus," said Tiziano Bedini, Head of Commercial Operations Benelux. "This opening is part of Pirelli's global strategy, which aims to consolidate its leadership in the High Value segment through the expansion of the retail network and its presence in key markets."
The P Zero World Authorized Dealer concept is constantly evolving and expanding, with over 100 points of sale in key markets, including Italy, Germany, the United Kingdom, China, and Australia. It stands out for its high-quality, cutting-edge services, dealer expertise, and spaces that embody the excellence of the Pirelli brand. At P Zero World locations, customers can find the most exclusive products in the range, immersing themselves in the various worlds in which the brand plays a leading role, from Formula 1 to motorsport and design.
