First PZero World
opens in Europe

Exceptional concept underscores the leading role of the Tyre manufacturer in the premium and prestige segments

Home road First PZero World
opens in Europe
First PZero World
opens in Europe

P Zero World: This name is a byword for a tyre shop concept extraordinaire, which concentrates in particular on products and services for the Premium and Prestige segments. After the successful premiere of the world's first P Zero World in Los Angeles in August 2016, the company now starts additional flagship stores in selected European megacities. The P Zero World in Munich breaked the first ground in September.

The special feature of P Zero World is the unique combination of first-class product and service quality, professional expert service and an elegant and very comfortable ambience that makes every visit a real experience for customers.

Pirelli has a long and successful tradition in motorsports. Accordingly, the world of motor sport inspired the design of the P Zero World. Service areas for tyre changes, an espresso bar and a luxuriously equipped waiting area are also setting new standards. In the P Zero World customers can delve themselves deep into the fascinating brand environment of Pirelli. These include memories of highlights from the company's 110-year history of motorsport, iconic pictures from various editions of the legendary Pirelli calendar, as well as ground-breaking advertisements from ten decades. These elements frame spectacular super sports cars as well as the presented portfolio of the manufacturer's ultra high performance tyres in the exhibition rooms.

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But not only in auto industry Pirelli sets highest standards in tyre quality but also in motorcycles and scooters. Sequentially P Zero World Munich also has a special section for members of this group of customers: there are the sporting motorcycle tyres of the high performance Diablo product family from Pirelli occupy center stage. Optical highlight of this area in proper style is a Ducati Monster. Of course the cult naked bike from Italy is equipped with Diablo Rosso III sports tyres.


The start of these exceptional locations in Los Angeles and Munich marks a new chapter in the Pirelli strategy focused on the Premium and Prestige segments. With its strategy based on the Perfect Fit philosophy, the Italian tyre manufacturer evolved into a world-leading OEM for cars of the Premium and Prestige segments. The approach: in close cooperation with the engineers of renowned automotive manufacturers, the engineers of Pirelli develop individual tailor-made original equipment tyres for each individual vehicle model of a manufacturer. With regard to safety and performance these tyres, which are precisely matched to the vehicle, are also first choice when refitting the car. In line with this strategy, Pirelli is smartly revolutionizing also the tyre trade with its innovative P Zero World tyre shops.

At the new P Zero World Munich, 20 employees expect their customers on a floor area of more than 1,000 square meters. At P Zero World, they can experience the fascinating core values of Pirelli: technological excellence, creativity, passion and the constant aspiration to offer the best to the customer.

The opening of this wheel experience centre in a European location is a great event and innovation for drivers and their vehicles. Here, they will always get the latest news in terms of tyres and luxury cars and will be always up-to-date on the launch of new products.

Ferrari, Lamborghini, Bentley and Porsche are only some of the cars which “wear” Pirelli tyres designed for fast and luxury cars and which will find the best products at P Zero World tyre shops.

You will find every type of tyre and a wide range of models and gear for winter, summer, all-season tyres, always with the best technology applied to guarantee the maximum level of experience in any situation. 

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