There are moments when sport ceases to be merely competition and becomes pure emotion, a passion that unites and creates unforgettable memories. The Olympic and Paralympic Winter Games Milano Cortina 2026, scheduled between February and March next year across the regions of Lombardy, Veneto, and Trentino-Alto Adige, will be one of those moments. Amid snow and ice, Pirelli is preparing to take to the track as an Olympic and Paralympic Partner. This partnership, which will last until the conclusion of the Winter Olympic and Paralympic Games, includes the exclusive supply of Pirelli winter tyres for the official fleet of vehicles provided by Abarth, Alfa Romeo, FIAT, Fiat Professional, Lancia, and Maserati as the Automotive Premium Partner.
To ensure maximum efficiency for the fleet, Pirelli will also provide a roadside assistance service in the event of punctures or repair needs across all the Winter Olympic and Paralympic Games clusters and along routes to the competition venues.
“Being an Olympic and Paralympic Partner for Milan Cortina 2026 allows us to showcase our winter products in a context of excellence, a segment where Pirelli is a market leader. We equip approximately 50% of premium and prestige vehicles fitted with dedicated winter tyres over 18 inches. We are also proud to support a sporting event of great significance that shines a global spotlight on our Country” said Andrea Casaluci, CEO of Pirelli.
“We are proud to announce the partnership with Pirelli, an Italian excellence that has distinguished itself worldwide for innovation, technology, and style. We recognise Pirelli's fundamental role in the success and reputation of the Italian industry, thanks to its products and historic ties to sport and major international events, which offer unique visibility. This partnership enhances the excellence of Pirelli's products and their crucial contribution to the smooth running of the event. The quality and innovation that characterise their offering will be key elements in the efficient and safe management of critical aspects of the Milan Cortina 2026 Winter Games” said Andrea Varnier, CEO of the Fondazione Milano Cortina 2026.
PIRELLI AND SPORT – NOT JUST WINTER
Pirelli boasts a long tradition of supporting sport that extends well beyond winter disciplines. From football to sailing, tennis, and motorsport, where the company has been competing since 1907. Specifically, in the world of motor racing, Pirelli is active in over 350 competitions. This prolonged and significant involvement establishes it as a key player in the sporting arena.
