Photographed by the most renowned photographers of the last few decades such as Bruce Weber, Patrick Demarchelier, Peter Beard and Steve McCurry, Isabeli Fontana has been a cover girl for the biggest fashion magazines in the world and the star of various advertising campaigns of the fashion system, travelling frequently across the five continents, but never forgetting an important element of her Brazilian nature: the family. "Brazilian culture always revolves around love. My two children and my family are the most important thing in my life: I always try to stay in touch with them despite all the trips away."
Fashion has made her into one of the greatest icons of female beauty and led her to be chosen to celebrate 50 years of the Pirelli Calendar alongside Alessandra Ambrosio, Helena Christensen, Miranda Kerr, Karolina Kurkova and Alek Wek, as well as modelling in seven Pirelli Calendars. For Isabeli "Being the model to have been in the most Pirelli Calendars is a great honour. My first Cal was in 2003 with Bruce Weber when I was 20 years old. One I have particularly wonderful memories of is the calendar in Botswana by Peter Beard in 2009: one of the most beautiful trips of my life."
Another highpoint in the history of Pirelli and Isabeli Fontana is Steve McCurry's calendar in 2013, shot in Rio de Janeiro. "Representing Pirelli in my own country was an incredible moment. They always choose unique places, but being photographed on your home soil makes it truly extra special."
For Pirelli Brazil is an important market: it has been the market leader for a long time and the country has been part of the international history of the group for more than 87 years. Pirelli is also involved in many schemes for the local communities in the South American country, the most famous of which ties it in a special way to the city of Rio de Janeiro: the maintenance of the Christ the Redeemer statue).
"The carioca city has a special energy which is difficult to find in other parts of the world," explains Isabeli, who spends a lot of time in Brazil and often travels between Sao Paolo and Rio de Janeiro, but confesses to have recently fallen in love with the Bahia region in the north of the country. "Rio de Janeiro has had a great opportunity this year to show its splendours to the world, and it was also a unique occasion for the whole of Brazil," a country whose history and its evolution have always been tied to the richness and beauty of its natural environment.