Sustainability Channel

The Safe&Go summer safety campaign begins

In collaboration with ‘Autostrade per l’Italia’ and Telepass, Pirelli presented in Rome yesterday (16 June) the summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli.

At the launch of the initiative were the Minister, the chairman of the Pirelli Group, Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, managing director and president respectively of ‘Autostrade per l’Italia’.

The prevention campaign is aimed at all motorists and has as its objective making the Italians’ holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost.

The check will conclude with the issue of a certificate of control, which will give the state of ‘health’ of the tyres and include the provision of informative material on tyres’ correct maintenance. In addition, each motorist will receive a tread depth gauge, an instrument with which to check the depth of a tyre’s remaining tread, which the law says may not be less than 1.6 mm.

The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010.

The safety incentive, which continues until 31 May 2011, includes a €100 reduction on a subsequent purchase of a set of new tyres and a bonus of up to €70 in motorway toll charges for those who possess a Telepass Premium.

The Safe&Go campaign will involve about 1,400 tyre dealers in Pirelli workshops, who will play a central part in informing motorists of the fundamental role of tyres and the importance of correct maintenance and prevention.

Sustainable finance and value creation: Pirelli at the forefront at the Borsa Italiana/London Stock Exchange Seminar

“Business sustainability and responsible investments to create long term value” is the title of a seminar organised by the Academy-London Exchange Group, sponsored by Pirelli and in which Pirelli took part as Speaker. Group chairman Marco Tronchetti Provera illustrated the results obtained so far in terms of sustainability and the objectives set in the 2009-2011 plan to the audience of financial analysts, investors and rating society experts gathered in the headquarters of Borsa Italiana, the Italian stock exchange.

In particular, after the growth of the green revenue component from 20 to 25% of turnover achieved in 2008 and 2009, the target for the current year is 33%, aimed at achieving the objective of 40% in 2011. Achievements that were also due to new green performance products such as the Cinturato P7 and the Scorpion Verde. He reminded his audience that, for Pirelli, sustainability is not just respecting the environment, but a new management model that is an integral part of the growth strategy for the Group: this is the best way of managing the economic, social and environmental impacts related to processes, products and services inspired by the principles of the United Nations’ Global Compact, respecting shared policy values, according to the most advanced management systems.

Speakers at the event, opened by Angelo Tantazzi, Chairman of Borsa Italiana and by Paul Druckman, Chairman of Access Technology Group – The Prince’s Accounting for Sustainability Project, were also Giuseppe Van Der Helm, Chairman of Eurosif, and Gian Francesco Imperiali, Chairman of ABB.

Video with Marco Tronchetti Provera’s speech

Pirelli confirmed in FTSE4Good indexes

Following the recent half-yearly revision, Pirelli has been re-confirmed as part of FTSE Global and FTSE4Good Europe. 23 new companies became part of the Financial Times indexes for socially responsible investment , while five have been excluded.

For any further information:
www.eiris.org
www.ftse.com