Sustainability Channel

Pirelli's concrete help for the people of Queensland

From 1-28 February, Pirelli Tyres Australia will donate one dollar to the state of Queensland for every tyre it sells. The money raised by this initiative will be the company’s concrete contribution to the victims of the flooding that hit north east Australia in January, especially the city of Brisbane in the state of Queensland.

“The natural catastrophe that hit the state of Queensland is extremely serious”, said Alessandro Marchi, managing director of Pirelli Tyres Australia. “We want to stand with all those people who have lost their homes and especially those who have lost members of their family and friends. The sporting community must face the effects of this event with great courage”.

The collected amount will be donated to the Queensland State, throgh deposit on a dedicated Governamental account.

China: P7 awarded

According to the motoring magazine Auto News, the Pirelli Cinturato P7 tyre is ‘The Best Balanced Tyre of the Year’. In particular, the Cinturato P7 distinguished itself for its road holding, stability, optimised tread pattern for low noise generation and the low emission of carbon during its production process.

Pirelli Tyre for the protection of the environment

The 20,201 kg of CO2 emitted in 2009 by activities at the Pirelli Test Centre at Vizzola Ticino will be fully compensated for as part of an improvement programme detected by the system of environmental management certified ISO 14001 of January 2005. Pirelli Tyre has stipulated an agreement with Lifegate to evaluate, reduce and compensate for the emissions generated at the test installation.

Pirelli will underwrite the creation and protection of 26,936 square metres of forest in Italy’s Ticino Park and 5,015 square metres in Madagascar. They will generate a carbon credit that will totally compensate for the emissions produced at Vizzola, the network of tracks used by Pirelli Test Department and the car manufacturers in tyre/car development work and by the racing driver school plus other organisers of events linked to the automotive world.

This initiative is part of the Impact Zero project of Lifegate, the first in Italy to firm up on the intentions of the Kyoto Protocol, quantifying the environmental impact of activities, companies, products and people and helping to reduce and compensate for CO2 emissions with the creation and protection of new forests in Italy and the rest of the world.