Like the previous editions this issue of Pirelli’s “World” magazine is mono-thematic and, while the last one dealt with time, it looks at the idea of “Chaos”. With contributions from leading thinkers in a variety of fields, such as James Gleick, the author who coined the phrase “ Butterfly Effect” to explain how small, random events can have big, unexpected consequences, Masaaki Imai who invented the Kaizen method of production, based on the concept of order, and architect Rem Koolhaas whose idiosyncratic, high-concept buildings grace many cities of the world. So we invite you to dive into and enjoy “Chaos”.
March 2014 - N.66
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