Through its 19 plants located in 13 countries, Pirelli can count on production facilities across 4 continents with a capacity of 69 million Consumer tires (Car and Moto) and 6.2 million Industrial tires (Truck and Agro) in 2013.
Rapidly developing economies with a competitive cost base make up 100% of the production output for the Industrial Business and 78% of the production output of the Consumer Business. Capacity growth in Russia, Mexico, Romania and China will bring low cost production in the Consumer Business to 80% of total in 2017.
The investments made until 2013 allowed Pirelli to achieve the adequate plant size, characterised by a progressive technological upgrade, consistent with our focus on Premium.
The new Plan provides for investments up to 1.6 €/bln over the next four years, accounting for 5% of revenues in 2017 as against 7% in 2013.
Through these investments, the overall capacity of the Consumer Business will grow from the current 69 mln pcs per year to 81 mln in 2017, with the Premium segment forecast to increase to 63% of the total production compared with the current 48%. In the Industrial Business, capacity will grow from the current 6.2 mln to 6.8 mln in 2017.
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