The Pirelli Identity
Founded in 1872 and listed on the Milan Stock Exchange since 1922, Pirelli is among the main tyre makers globally (sales of 6.15 billion euro in 2013) with a distinctive focus on high-end segments, Premium tyres with the highest technological content.
Partnering with the best Prestige and Premium car makers worldwide, Pirelli has a portfolio of more than 1,200 homologated tyres which fit the personality of each car model, designed and tested to achieve perfect driving.
Present in 13 countries with 19 plants, Pirelli produces car, motorcycle, truck, bus and agricultural tyres; the Group has a wide commercial presence (more than 160 countries) with a balanced exposure to both mature and emerging markets.
Pirelli is distinguished by a long industrial tradition, which combines a capacity for innovation with product quality and brand strength. This strength is further enhanced by Formula 1™, for which Pirelli is the exclusive tyre supplier for the three-year term 2014-2016.
In line with the 'green performance' strategy, Pirelli’s research and development operates with ever increasing attention to products and services of high quality and technology and low environmental impact.