The Pirelli Identity
Among the main tyre makers globally (sales of 6.07 billion euro in 2012), Pirelli is leader in the high-end segments, Premium tyres with high technological content. The Company has 22 factories throughout the world, on four continents, and operates in more than 160 countries.
Founded in 1872 and listed on Milan Stock Exchange since 1922, Pirelli is distinguished by its long industrial tradition, which has always combined a capacity for innovation with product quality and brand strength. This strength is supported since 2002 by the Pzero fashion and high-tech project and further enhanced by Formula 1, for which Pirelli is the exclusive tyre supplier for the three-year term 2011-2013.
In line with its 'green performance' strategy, Pirelli - always focused on research and development - operates with ever increasing attention to products and services of high quality and technology and low environmental impact.