Strategy and targets by geographical area
In the Nafta area, Pirelli foresees growth through the capacity of the new Mexican factory in Guanajuato (car) which, with an initial investment of 210 million Euros, will produce around 5 million pieces a year,predominantly Premium, by 2016.
Production will predominantly be destined to supply German automakers in the United States and the sports models of American makers. The Mexican factory will allow for the halving of imports in the area.
In the period 2011 to 2014, revenues will grow from 580 million euros in 2011 to 710 million euros in 2014, with an annual average growth of 7.1%. The Ebit margin is expected to grow from low single digit to double digit by 2013.