PIRELLI EXPANDS THE “GREEN” RANGE WITH CINTURATO P1, THE PREMIUM TYRE FOR SMALL AND MEDIUM-SIZED CARS

Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW.
Cinturato P1 expands Pirelli’s “green” range and includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7 and developed at Pirelli’s Research and Development center in Milan, where Formula 1 tyres are also devised.
The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.
Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score”. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility.
The new Cinturato reinforces Pirelli’s “Green Performance” strategy – “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”.

GREEN PERFORMANCE, THE CHALLENGE OF 'SCORPION VERDE'

Pirelli launches ‘Scorpion Verde’, the first ecological high performance tyre for SUVs and Crossovers, which is part of the company’s ‘Green Performance’ strategy.
Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance.
Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials.
In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling.
Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen’s Touareg has already chosen Scorpion Verde.

http://www.pirellityre.com/web/car-suv-van/scorpion_verde/default.page
Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content

CINTURATO LEADER OF GREEN PERFORMANCE

The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours.  ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.
So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users. During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.
There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area.