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The double A makes its truck debut

It’s time for new arrivals from Pirelli Truck.

The ST:01™ Neverending™ Energy™, our tyre developed specifically to equip trailers and semi-trailers, has taken its place in the European market.

A debut that has already attracted its first success, given that it is the first Pirelli range to acquire the double class A of the European Label for its rolling resistance, and wet grip.

Generating fewer emissions, the ST:01™ Neverending™ Energy™ line combines safety with energy saving, while maintaining optimum performance in terms of mileage and wear rate, which are typical of a truck tyre.

These are the strong points of the ST:01™ Neverending™ Energy™:
- An innovative tread pattern
- A bi-strata technology tread compound with a high silica content, which reduces heat generation and, therefore, rolling resistance as well as ensuring greater resistance to cuts and provides a higher mileage.
- The tyre’s profile, geometry of its sidewalls and beads are new.

By the end of 2012, the first size of the new ST:01™ Neverending™ Energy™ (385/65 R 22.5) will go on sale and the 385/55 R 22.5 will become available in January.

An extremely important result, which is in line with Pirelli’s key strategy of providing ever greater driving safety together with high quality and innovation.

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Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW.
Cinturato P1 expands Pirelli’s “green” range and includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7 and developed at Pirelli’s Research and Development center in Milan, where Formula 1 tyres are also devised.
The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.
Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score”. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility.
The new Cinturato reinforces Pirelli’s “Green Performance” strategy – “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”.

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scorpion verdePirelli launches ‘Scorpion Verde’, the first ecological high performance tyre for SUVs and Crossovers, which is part of the company’s ‘Green Performance’ strategy.
Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance.
Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials.
In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling.
Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen’s Touareg has already chosen Scorpion Verde.
Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content

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