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The new Pirelli car tyre developed especially for the Scandinavian markets and Russia, where the winters are extreme and motorists drive on ice and compacted snow, will become available in mid-2011.

Called Winter Icecontrol™, the tyre distinguishes itself by delivering outstanding performance under braking and handling on ice and in mud, traction and braking in the snow, its low rolling resistance and reduction of noise levels.

Almost 100 Swedish, Norwegian and Finnish clients tested the tyre at Alvsbyn in northern Sweden during four days of trials over 60 kilometres of ice and snow-covered roads in an event organised by Pirelli from 27 February until 1 March.

It was a launch that produced extremely positive results, so Winter Icecontrol™ will be on the roads next winter in Scandinavian cities, where this year drivers have been prohibited from using studded tyres for environmental reasons.

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