THE BRAND NEW LOTUS EVORA TAKES OFF WITH P ZERO

Top performer and  last month «Tyre of the Year 2009» prize-winner by the «Auto Express» magazine, Pirelli P Zero is back on stage in the United Kingdom.
The British car manufacturer Lotus Cars Limited chose Pirelli P Zero to fit its brand new Lotus Evora, the supersporting car officially inreoduced on the market in Loch Lomond, Scotland early in June.
P Zero have become the reference tyres for many top performing cars and have been rated ideal to further the performances of this 2+2 hard top in terms of road-holding, handling and  driving. This was also confirmed by Matthew Becker,  a chief engineer at Lotus, when he mentioned the reasons that lead to the choice of these Italian tyres and pointed out their outstanding road-holding performance under all circumstances.

WORKING FOR PIRELLI: PHOTO-EXHIBITION OPENING AND A NEW BOOK

The photo-exhibition ‘Working Uomini Macchine Idee’ sponsored by the Fondazione Pirelli opened on June 23 at the Triennale in Milano.

Seventy photographs taken by the British-Italian photographer  Carlo Furgeri Gilbert: ten large-format prints and the remaining works projected on three large screens tell the story of the Pirelli facilities in Italy and abroad through the faces seen, gestures made and sounds heard at work.

For a better insight into the Pirelli’s way of working from the origins of the Group to the present day: “PIRELLI RACCONTI DI LAVORO. Uomini, macchine, idee“, a book written in house and published by Mondadori that describes the 136 years of corporate history as well as social and economic progress in Italy.

PIRELLI'S EXCELLENCE: INNOVATION AND TECHNOLOGY

Pirelli Tyre won the ‘Premio Nazionale per l’Innovazione 2009’, the «2009 National Innvovation Prize», sponsored by the Italian Entrepreneurs’ Association Confindustria as well as the ‘Premio dei Premi’ «Prize of Prizes», sponsored by the Prime Minister’s Office. «For the great contribution by Pirelli to innovation and its business results achieved through the integration of innovative ideas and tools within the daily business of its staff at all levels, and for a dynamic and integrated management of innovation as an incentive to involve the entire organization for the purpose of achieving further international growth and competition». Giorgio Napolitano, the President of the Republic, personally awarded Pirelli Tyre this prestigious prize.