Services, expertise and exclusive benefits in an atmosphere that conveys the history and charm of the Pirelli brand. Ride Passion is the new network of the world’s best motorcycle tyre shops. It already boasts 5 stores in Italy: Donati Gomme in Rome, located in the heart of the historical city, walking distance from St Peters Square, Meante Cauchioli in Verona, situated minutes away from the important international Fair district, Frejus Gomme in Turin; Motomania from Fidenza in the Parma province offering also a Circuit Service Point at the Riccardo Paletti racetrack in Varano de’ Melegari; Motoway from Assago on the outskirts of Milan. 
Ride Passion can also be found in Spain and France: in Barcelona you can visit V2 Neumaticos, our first Spanish store and Neumoto in Valencia opened in March 2014 and Daytona Shop in Paris. But this is just the beginning; in the coming future new openings are scheduled not only in Spain and France but also Germany, Belgium, and the United Kingdom. 
Inside the Pirelli Ride Passion stores the motorcyclist is greeted by highly-skilled staff and exclusive services:
  • top-of-the-range courtesy bikes
  • pick up service c/o your home or workplace
  • free in-store wi-fi
  • on site courtesy I-Pads available to surf the web
  • dedicated App for updates on the latest Pirelli products, pricelist and motorbike fitment chart 

Designed by Pirelli to encourage the sense of belonging and common interest amongst bike enthusiasts looking for product and service excellence, the new stores have a strong brand visibility and a totally new look heavily influenced by the lighting that turns your wait into a pleasant stay.

Welcome to Pirelli Ride Passion, welcome to the most advanced retail project in the Motorcycle Business.