Latest News Car tyres

Pirelli and sustainable development

For Pirelli sustainability is a core choice, an integral part of the group vision and growth strategy, across all it areas of business and all its management choices. Indeed, the Pirelli Group, has long had an advanced sustainability governance system for managing the economic, social, and environmental impact associated with ...>

Scorpion ATR, a tyre for all road surfaces

Scorpion ATR is the all-terrain tyre designed by Pirelli researchers aimed at the 4×4 market (SUV) and suitable for all types of road surface. Safety and driving comfort are the features of the Pirelli Scorpion line which, thanks to the reinforced structure and the symmetrical pattern of the tread, gives ...>

Safety and Environment, a few rules for getting the best out of tyres and cars

20% of overall vehicle consumption is affected by tyres. Tyres, in fact, are one of the most important elements for safety as they are the only contact the vehicle has with the road surface. The Cinturato P7 guarantees performance both in terms of safety and fuel savings (up to 4.2%), ...>