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Driver grows in Spain through a new partnership with Autia

Pirelli and Driver Center achieved an important target in Spain, signing a partnership agreement with the Autia network. Autia is one of the most important groups of independent dealers in the automotive retail market in Spain and Andorra that counts around 100 point of sales. The Autia network includes tyre specialists with competence in car service.

Autia, which has already celebrated its 25 years of history, and Driver, which will do the same in 2020 share many values. The aim of this partnership is to support the dealers joining the network offering positive synergies through the Driver proposition and to offer a better service at end user level through a wider coverage of the Spanish market with around 300 point of sales in the Iberian Peninsula.

As declared by the president of the Autia board, Mr Quico Bolufer, this agreement enforces the independence and entrepreneurship of the dealer. On the other hand, for Driver, it is an opportunity to strengthen the position in the market and to innovate the Driver proposition with the experience coming from Autia, as José Ramon Arnò, responsible of Driver network in Spain, says.

The Driver and Autia teams are already working on new common projects that include training, periodical meetings at regional level, and digital contents to define the unique proposition into the market and to the end users.

Categories: Paddock News