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Pirelli at the 89th Geneva International Motor Show

Pirelli comes to the 89th edition of the Geneva International Motor Show, equipping the most prestigious and eagerly-anticipated models with bespoke tyres. The Italian company confirms itself once again as the undisputed leader in terms of Original Equipment for the top end of the market. More than one out of two of prestige cars exhibited at the Swiss show – from Ferrari F8 Tributo to McLaren 600LT, passing through Porsche 991 and Lamborghini Huracan Evo Spyder – is equipped with Pirelli tyres. The share of cars equipped with Pirelli tyres has confirmed the undisputed leadership of the company in the prestige segment. Pirelli’s presence in the premium segment is also significant, with more than one out of three vehicles fitted, like BMW, Mercedes, Alfa Romeo and Audi. Pirelli is key partner of the most important premieres, on the electric/hybrid concepts and new models.

At the Geneva International Motor Show Pirelli reveals an extensive line-up of innovations: the new 18-inches of Formula 1 tyres, the P Zero Winter, the Track Adrenaline app and new “Elect” sidewall marking which has been introduced to specifically identify tyres developed for electric cars. These are all the latest arrivals in the growing P Zero family. P Zero is Pirelli’s most important brand: it represents an icon of performance and reliability in the automotive world.

Starting with Formula 1 tyres, right up to tyres for electric cars and now also winter tyres – sold by the world’s most glamourous tyre shops P Zero World – P Zero represents the very essence of Pirelli’s strategy. Whether the customer is an individual or a global carmaker, Pirelli has a personalized solution to any specific requirement for all the most important cars in the premium and prestige sectors. Now added to the existing range is the winter performance offered by the new P Zero Winter, the artificial intelligence of sensors used for circuit driving by Track Adrenaline, advanced technology for electric supercars identified by the “Elect” marking, and exclusive personalization with the P Zero Color Edition family.

Categories: Paddock News