P ZERO World reaches its third continent: after Los Angeles, Munich and Monte-Carlo, the latest flagship store has opened in Dubai on Friday 11th January 2019. This bespoke symbol of Pirelli’s retail strategy – and its leading position in the market – now makes its mark in a key territory that links the Middle East with the rest of the world. A parade of more than 60 supercars belonging to fans and local collectors celebrated the opening of the new store, having first paraded through the city, while the following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s own brand of track day where participants have the unique opportunity to drive their own super car on track and test drive the latest models from the most prestigious car manufactures for which Pirelli designs and develops custom-made tyres.
The P ZERO World Dubai housed in a 600-metre square building represents the new retail and brand experience center that offers products and services at the highest level and in a unique context dedicated to clients who expect the very best. A shop where customers can find Pirelli’s most exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars. The P ZERO World boutiques are the only places where the entire range of Pirelli tyres is available, such as the P Zero Trofeo R – the road-homologated tyre with the highest performance levels of the entire range – or the Pirelli Collezione for collectors’ cars: designed to combine classic looks with modern performance.
In occasion of the two events, organized in every detail, once more customers had the chance to discover the Pirelli World through a 360° brand experience – bringing together style and performance through Pirelli Design, the iconic Pirelli Calendar images, high quality products, technology, a rich history and the many partnerships which distinguish Pirelli from any other tyre company around the globe.
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