P Zero Experience is the event that Pirelli reserves for its customers. Begun in 2009 in France and then continued in the United Arab Emirates, P Zero Experience arrived for the first time in Italy, on a mid-June weekend, hosted for the occasion by the Mugello racing track. The first PZero Experience event in Italy was a celebration of fast driving enthusiasm. The Tuscan racing track is usually not open to the public for test sessions. Pirelli customers were granted the unusual honour and readily unleashed tens of thousands of cumulative horsepower on this strip of tarmac winding through the greenery, with 5.2 kilometres of total length, 15 bends and famous straight where even the fastest cars can touch their top speed. Ferrari F50, F12 tdf, 812 Superfast, LaFerrari, Lamborghini Huracàn and Aventador, McLaren 720S, Porsche 911 GT2 RS and Cayman GT4, Pagani Zonda Roadster and Huayra BC – car enthusiasts marvelled at the best automotive production of the past decades that came together in Mugello for the PZero Experience.
Participants to the event enjoyed the Pirelli’s prestige strategy discovering the P Zero tyres and the Collezione range dedicated to classic cars, the new PZero Velo fitted on Pinarello Dogma F10 bicycles and the MV Agusta Brutale 800 RR Pirelli. The entire event was complemented by the images of the 2018 Pirelli calendar and Pirelli Design accessories in the best motorsport style. Carmakers teamed up with Pirelli to organise test drives of the latest additions to their respective line-ups on the road and on the track. The prestige brands that have chosen Pirelli as sole tyre supplier were all present: Bentley, Dallara, Lamborghini, Maserati, McLaren and Pagani Automobili.
During breaks, Leica expert photographers held mini-courses showing how to take splendid photographs of cars. A team of Pirelli PZero experts were also available for guests to recommend the perfect tyre pressure for fast driving on the track and to provide tips for even and effective tyre use in all conditions.
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