The Audi Powered by PZero capsule collection is the brainchild of the collaboration between Audi and PZero Design Teams. The German carmaker has, in fact, commissioned PZero an apparel collection inspired by its unique sport style. This resulted in four studies (Leather Jacket, Sneaker, Cap e Scarf) bringing together the experience and expertise of PZero, a leader in industrial design since 2002, and the excellence of Audi cars. The collection, which targets the international driving community with the language of style, design, technology and performance on road, is distributed through the Audi network and at the Pirelli flagship store on Corso Venezia in Milan.
This is not, however, the first project on which the two companies have been working together. Pirelli has been for years research partner and tyre supplier for Audi High Performance sports vehicles, for example with the innovative Pirelli Noise Cancelling System tyre, reducing rolling noise. Quattro GmbH, manufacturer of the RS models and of the Audi R8, alongside an exclusive personalisation of the vehicle, also offers Audi brand enthusiasts and customers the Audi collection of lifestyle sports products, a luxury and cutting-edge range with high added value, exciting and functional at the same time.
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