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Pirelli Tyres Unveils $255 Million Investment Plan For Turkey

Production capacity to be doubled

Milan/Istanbul, April 30, 1999 – Pirelli has decided to
set in motion a new investment plan with a global value of $255
million to strengthen its tyre operations in Turkey. The initiative
takes its place in the company strategy aimed at increasing the
capacity of high productivity plants with leading edge
technological and quality standards. The plan has been approved by
the Turkish Ministry of the Treasury.

The investment plan will enable the Group’s subsidiary, Turk
Pirelli Lastikleri SA, to double its daily production of radial ply
car and truck tyres from the current 12,500 to 24,000 units per
day. The increase in production is destined for both the domestic
market and export to European Community countries.

In that way, Pirelli Tyres will strengthen its presence in Turkey
as a supply base, providing high quality tyres at a competitive
price to the European area. The Pirelli tyre production centre in
the country is its factory at Izmit, the industrial city about 100
kilometres east of Istanbul; with around 1,200 employees on a
210,000 square metres site, the plant will achieve a production
rate of 8 million tyres a year, of which 10% will be ” giants” for
heavy trucks and buses.

Built in 1962, the Izmit factory is one of Pirelli’s most advanced
industrial plants in terms of both volume and quality and has one
of the highest productivity levels in the Group. In 1994, together
with a Volvo installation, the Turkish factory became the first
outside Japan to receive the ” TPM Award” , the most important
Japanese accolade for industrial quality, confirmation of the
quality levels of both the manufacturing process and product
achieved by the facility.
A second factory at Izmit is dedicated to the production of steel
cord, a reinforcing component for ” all steel” car and truck radial
tyres; almost half of this unit’s 28,000 ton annual output is
supplied to third parties.
In addition, Turk Pirelli Energji AS has been in operation since
1998 with a 24 MegaWatt energy cogeneration plant, 40% of which
also goes to third parties.

Categories: Company