Burton upon Trent, November 21, 2012 – A Pirelli Performance Centre (PPC) meeting, which took place at the newly-opened St George’s Park Hilton hotel, was well attended by various Pirelli dealers from throughout the country attending the one-day event.

Pirelli Performance Centres are a club of audited, high-quality, high-performance tyre dealerships, allowing Pirelli to confidently direct owners of high performance cars to the outlets that will best suit their needs. The number of PPC dealerships has steadily grown over the past few months and the total number of branches in the UK and Ireland now stands at 88.

Twelve dealers represented a selection of PPC branches from around the country. The meeting included the results of a mystery shop pricing exercise and an update on Pirelli’s industry-leading technical audit. There was also a presentation on product and labelling updates, as well as a Pirelli PR review and full marketing plan for the club over the next 12 months

The day culminated in a tour of St George’s Park: the new English Football Association’s national football centre that was opened by the Duke and Duchess of Cambridge earlier in the month. The park is based just six miles from Pirelli’s Burton upon Trent office.

Catherine Kirk, Trade & Consumer Marketing Manager at Pirelli UK said: “The latest PPC meeting was a perfect opportunity for old and new faces to get together and discuss key changes, such as the new EU tyre labelling legislation, that have happened in our industry over the past few months. Our Pirelli Peformance Centres work incredibly hard throughout the year and it was nice to reward some of our key representatives with a tour of the recently-opened St George’s Park afterwards.”

More details about Pirelli Performance Centres can be found at www.pirelli.co.uk/ppc



For further media information, please contact: Sarah Brown, Communications, Pirelli Ltd

Pirelli UK Tyres Ltd – +44 (0) 1283 525479 – PR Office - sarah.brown.st@pirelli.com