Pirelli: at the Geneva Motor Show present and future supercars choose the P Zero Collection


At the Geneva Motor Show Pirelli tyres equip the event’s most elegant and high performance models along with the most extreme and luxurious concept cars.
The new P Zero is chosen for the Maserati Gran Turismo, the car making its worldwide debut that is set to be crowned as queen of the show.

P Zero and Scorpion tyres on all the latest Volvos, the Fiat Bravo and the Punto Abarth.
P Zero tyres are also fitted to the Lamborghinis, the Alfa Romeo 8C Competizione, the Bentleys, the Audi R8 and S8.


Pirelli P7 wins the first tests of the 2007 season in Germany.

The P Zero Club is launched and provides access to the advantages and exclusive privileges of the Pirelli world.


Geneva, 6 March 2007

Pirelli technology and research is at the heart of the 2007 edition of the Geneva Motor Show where the Milan-based company’s products are once again the carmakers and designers’ tyres of choice for their most prestigious and innovative models and the most futuristic concept cars. The stars of the Pirelli stand are the new P Zero presented at Dubai last February and the Pirelli Film 2007 with Uma Thurman, while Pirelli’s “long-P” logo features throughout show, particularly on those stands presenting the most eagerly awaited cars: the Maserati Gran Turismo, the Lamborghini Gallardo SL, the Fiat Bravo, the Punto Abarth and the new Volvo XC70 and V70. The Geneva Motor Show also represents an opportunity for Pirelli to launch the P Zero Club that offers a number of exclusive benefits to the holders of the P Zero Card.

NEW P ZERO, PERFORMANCE, SAFETY AND COMFORT FOR PRESTIGE CARS

The tyre of choice for the latest supercars is the new P Zero, the ultra-high performance (UHP) tyre developed for the most demanding drivers and deriving directly from the competition experience accumulated by Pirelli as the firm celebrates a century of history in motorsport.
P Zero equips not only the Maserati Gran Turismo, of which Pirelli is a partner and which is predicted to be one of the queens of the show, but also the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK and the Mercedes AMG for all of which it is already being supplied. The new P Zero, the product marking a revolution for the entire tyre industry, will shortly be fitted to the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models. 
The tyres from the P Zero family are also fitted to the Ferrari F430 and 612 Scaglietti and to all the Lamborghinis, Maseratis, Alfa Romeos and Bentleys as well as to the new Punto Abarth. The P Zero and the Scorpion range also feature on two further eagerly awaited new cars: the Volvo XC70 and the V70.

THE FUTURE TYRED BY PIRELLI

Pirelli’s UHP tyres guarantee performance and safety not only for the most dynamic cars already on the market, but also those to come. Whatever the direction chosen by the leading designers to imagine the future, luxury, extreme performance or environmental sensitivity, Pirelli, the sector’s research and development leader, is both a partner and a supplier. 
Beginning with one of the most prestigious names, Bertone, of which Pirelli is a partner for the refined and aggressive concept car developed to celebrate the 95th anniversary of the Turin-based company.
Pirelli’s Sottozero range of winter tyres equips the Thalìa, the car designed by Fioravanti to combine driving pleasure and environmental sensitivity in a single vehicle. 
The IED (Istituto Europeo di Design) of Turin instead selected the Scorpion Asimmetrico as the ideal tyre for its elegant and ecological beON hybrid car. 
Pirelli’s UHP tyres have also been chosen to complete and enhance the Stola concept car, a new extremely luxurious and exclusive saloon designed to respond to the demands and dreams of the most sophisticated clients.

P7, THE GERMAN TYRE TEST CHAMPION

Pirelli is not concentrating solely on the P Zero family and the Scorpion range at the Geneva show. Another protagonist on the global tyre market is set to be the Pirelli P7 which has once again claimed the title of Best Tyre in the first two German 2007 summer tests: those organized by ADAC (the German Automobile Club) and Auto Zeitung.

THE CLUB FOR THE MOST DEMANDING MOTORISTS


The P Zero Club will be active in Italy from the end of March before being extended to other countries. The club is open to holders of the P Zero Card issued to purchasers of at least two new P Zeros. Among the benefits offered: a replacement tyre (in the cases defined) and the free fitting of Pirelli K-Pressure Optic sensors.