Race technology for your everyday use

The adoption of 18’’ tires by F1® cars is making the technology transfer on road tires even faster and richer.

The adoption of 18’’ tires by F1® cars is making the technology transfer on road tires even faster and richer.

Innovations transferred 'from race to road' have shown us a new way to design products through simulation and the virtual world.
This is our key tool for creating more efficient, safer products, and reducing the development process.

Innovations transferred 'from race to road' have shown us a new way to design products through simulation and the virtual world.
This is our key tool for creating more efficient, safer products, and reducing the development process.

Over time the P ZERO™ family has become the benchmark for the best-performing and most powerful car models on the market and embodies Pirelli’s commitment to top quality tires.

Over time the P ZERO™ family has become the benchmark for the best-performing and most powerful car models on the market and embodies Pirelli’s commitment to top quality tires.