Paris, September 30, 2016 – Pirelli’s objective is to supply luxury cars, while enhancing that luxury by reducing noise levels. This is the mission with which the Italian firm comes to the Paris Motor Show, running from 1-16 October. Pirelli will be supplying some of the most eagerly-awaited models with original equipment at France’s premier motor show: from the Ferrari GTC4 Lusso T to the Audi Q5, and Porsche Panamera to the Land Rover Discovery. For these last three cars, Pirelli has developed tailor-made tires with PNCS technology to cancel out cabin noise. The ‘Pirelli Noise Cancelling System’ reduces noise from the tires by 2-3 decibels, which is equivalent to about half the total cabin noise, leading to a notable improvement in driving comfort.

LaFerrari Aperta and GTC4 Lusso T: Formula 1 technology for Pirelli’s P Zero tires
With KERS, a carbon chassis, and nearly 1000 horsepower the new LaFerrari Aperta – which is among the most keenly-anticipated cars of the Paris show – puts Formula 1 technology onto the road.

Using its experience as the single tire supplier to the top tier of motorsport, Pirelli has developed a bespoke tire for the latest machine from Maranello, adopting elements of Formula 1 technology allied to a wider working range that takes in a broader spectrum of conditions.

The new LaFerrari Aperta will be exclusively equipped with P Zero Corsa Asimmetrico tires in 265/30ZR19 size at the front and 345/30ZR20 size at the rear.

Pirelli’s engineers, working closely with their counterparts at Ferrari, have increased the tire’s contact patch. The greater area of this bespoke tire – particularly at the front – helps to reduce understeer, improving the way that the car turns in and elevating overall grip as it travels through the corners.

Ferrari has additionally chosen Pirelli tires to equip its latest version of the GTC4 Lusso T. Comfort with speed was the winning combination of the outgoing model and these were the two key technical characteristics that Ferrari asked Pirelli’s engineers to preserve. But Pirelli added in an additional benefit through reducing rolling resistance by a good 15% on the new P Zero tires dedicated to the GTC4 Lusso T. This mission was accomplished by managing the deformation of the tire whenever it was against the road, and consequently optimizing the contact patch. With the car also equipped with a four-wheel steering system, this consistent contact patch had to be guaranteed at the rear as well.

Silent Pirelli tires at the most ‘green’ and electric motor show seen yet
The 2016 Paris Motor Show particularly showcases electric cars as well as cars with a low environmental impact.

With respect for the environment an increasingly key priority within the automotive industry, Pirelli has extended the application of its PNCS technology to a number of different models that will be launched during the Paris show.

Pirelli has been involved in the development of the Audi Q5 from the very early stages, and this new model comes equipped with P Zero tires complete with noise-cancelling technology. Pirelli’s engineers managed to maintain high levels of performance and driving pleasure while complying with the latest regulations regarding noise pollution and CO2 emissions.

The same objective has been reached with the most recent Land Rover Discovery. The fifth generation of the classic British SUV wears Pirelli Scorpion Verde All Season tires, from 18 to 22 inches. The biggest measurement makes use of PNCS technology.

As well as the noise cancelling system, the latest Porsche Panamera – another key newcomer at the show – uses Pirelli P Zero tires with Seal Inside technology. These are not only ‘quiet’ tires, but they also have the ability to repair themselves in the event of a puncture.