Pirelli has come in as the number one tire brand in AutoPacific’s Replacement Tire Brand Dynamics and Satisfaction Study for the first time since the company’s study was first published five years ago.
Pirelli beat out Michelin to claim the top ranking in two categories: 2015 Overall Winner and 2015 Top Car Replacement Tire Brand. In addition, Pirelli was the top brand for the Luxury Car and Sport/Sporty Car segments.
AutoPacific’s Replacement Tire Owner Satisfaction Awards measure how satisfied owners are with 17 different tire attributes, ranging from performance and traction to fuel efficiency and price. The satisfaction rating is weighted by the importance rating for each attribute, communicating how well each tire brand performs to the needs and expectations of their owners.
George Peterson, president of AutoPacific and author of the study explains: “Pirelli owners place high importance on performance characteristics like cornering and traction, in addition to the more common attributes of safety, reputation, and warranty. To rank at the top in our owner satisfaction awards, it is imperative that Pirelli not just perform well, but perform exceptionally well in areas, like performance, that mean the most to their owners.”
The AutoPacific 2015 Replacement Tire Brand Dynamics and Satisfaction Study contained responses from 7,784 recent replacement tire buyers about their satisfaction with their new tires, as well as many other topics including purchase process, brand image, retailer selection and satisfaction, and media consumption. Brand awareness was captured from 75,443 respondents. For more information about AutoPacific, visit: http://www.autopacific.com.