At the 2016 North American International Auto Show (NAIAS), Pirelli once again topped the prestige and premium vehicle fitments, accounting for tires on approximately 29 percent of all premium and 50 percent of prestige makes.

Notable inclusions include P Zero fitments on Mercedes Benz GLS, Porsche 911, Aston Martin DB9, Audi R8 and Buick Avista (Concept).