Pirelli extends its collaboration with leading car manufacturers. After Audi, another prestigious vehicle manufacturer has chosen to work with Pirelli Design for an exclusive capsule collection: the Automobili Lamborghini powered by Pirelli Design. Combining their knowledge and experience, Lamborghini and Pirelli Design have created a collection that showcases the link between fashion and the automotive world. The capsule collection includes a jacket, a polo-shirt and a pair of moccasins.
The project extends the two companies’ brand values – technology, elegance and 100% Italian-made quality – to clothing and footwear. The car and the tires are the main source of inspiration for this lifestyle collection that goes beyond the world of driving. In line with Pirelli Design’s mission, the partnership with Automobili Lamborghini wants to create products with a strong technical inclination, inspired by the world of performance tires and aimed at “premium” customers.