Pirelli and automotive aftermarket design legend Chip Foose of Foose Design and star of the hit television series “Overhaulin’” have agreed to extend their marketing and communications partnership into the future. Foose will continue to represent Pirelli through promotions, special appearances, dealer activity, advertising and media outreach.

Pirelli plans to further elevate its premium brand status in the coming years with the help of Chip Foose and his firm, Foose Design, leading the charge in the enthusiast automotive aftermarket and design segments.

The involvement of Chip Foose with Pirelli since 2007 has been great for our high and ultra-high performance tire sales in North America,” said Paolo Ferrari, CEO of Pirelli Tire North America. “Chip is the best of the best in automotive design, and has helped automotive enthusiasts, builders and designers realize that Pirelli offers the best tire fitments for their project cars, but also the widest array of widths and diameters of any premium tire company. He has been a stalwart partner of the Pirelli brand, and we are proud to say he will continue in that role.

The 2013 extension was announced Sunday during the United States Grand Prix Formula One race in Austin, Texas to Pirelli’s guests and media.

I have been using Pirelli Tires for years in my shop, on my show “Overhaulin‘” and on my personal vehicles,” said Foose. “High performance designs require high performance tires, and Pirelli has the aggressive tread patterns, unparalleled performance and size that allows for specific fitments on hot rods, muscle cars and trucks. We are looking forward to continued success with Pirelli in 2013 and have some big surprises on the way for fans of Foose Design and Pirelli!


Founded in 1872, Pirelli is the fifth largest tire manufacturer in the world in terms of sales. Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 36,000 people around the world. Pirelli is a leading producer of premium tires due to its commitment to R&D. Successfully competing in motorsport since 1907, Pirelli is the exclusive supplier of the Superbike world championship, many single marque championships around the world, and above all it is the sole supplier for the Formula 1 championship for the 3-year period 2011-13.

Pirelli Tire North America (PTNA) services NAFTA (North American Free Trade Agreement) member countries through its Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, its state-of-the-art manufacturing plant in Silao, Mexico and its New York City, Montreal and Mexico City sales and marketing offices. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications (US, CA, MX) and Agro/Heavy Truck platforms (MX).

For further information please contact:
Pirelli Communications and Media Relations – NAFTA Region
212. 497. 8820 ptna.pr@pirelli.com