Latest News

2011 Abu Dhabi Grand Prix from a tire point of view

The penultimate round of this year’s Formula One World Championship at the Yas Marina circuit presents its own unique challenges for the tires. The 55-lap race takes in a total of 189.738 miles from dusk to nightfall, meaning that track temperatures tend to fall and then stabilize. This affects tire ...>


2011 Abu Dhabi Grand Prix Preview

Back to where it all began for Pirelli and the P Zero compounds The Yas Marina circuit in Abu Dhabi is a significant venue for Pirelli’s Formula 1 tire program as it is where the racing teams got to try out the P Zero compounds for the very first time ...>

Pirelli’s premium strategy elevates brand at Sema 2011

Pirelli Tire North America closed out a very successful week at the 2011 Specialty Equipment Market Show (SEMA) at the Las Vegas Convention Center Friday.  The Italian tire company started the week off with a bang when it introduced the world’s first Formula 1-derived tire for the street – the ...>