Whether competing with factory teams at the highest level, or with club drivers on their local circuits, Pirelli can be found at all types of racing venues around the world. In recent years Pirelli has become best known for its activities in sports and GT categories where, in addition to winning many different championships, there has been a very direct technology transfer between P Zero™ racing tyres and P Zero™ road tyres.
For a tire manufacturer, rallying is a substantial challenge as the tires are tested on every road surface, in a huge variety of climatic conditions. The experience gained in the WRC and the technical development made for asphalt, gravel, snow and ice rally tires have been transferred to the championships Pirelli has been participating at all over the world. In 2017 Pirelli continues to be present in the FIA European Rally Championship besides being the sole tire supplier to the FIA ERC Junior Championship.