PIRELLI
TODAY
TODAY
We constantly challenge the boundaries of technology, style and sustainability, setting trends across the world
We constantly challenge the boundaries of technology, style and sustainability, setting trends across the world
40 years of experience in the Premium segment for a global leadership in product technology
Pirelli: more than a century of brand history
In 1908, Pirelli adopted the elongated P logo which came to identify the company worldwide, from then on consolidating the brand's identity
The allies of our corporate culture and our industrial success story
VISIT FONDAZIONE PIRELLISporting victories have confirmed the enduring success of the Pirelli brand: the 1907 Peking-Paris was a key opportunity for reputation building