MARKED TYRES

Pirelli works to create the PERFECT FIT between car and tyre in collaboration with the best car manufacturers.
This collaboration is carried out through dedicated technologies, processes and materials. Mixing these elements which are designed from the first phases of the project, Pirelli is able to develop marked tyres custom-made for any kind of vehicles.

Overview

HOW TO READ A
MARKED TYRE

In collaboration with car manufacturers Pirelli creates markings, visible on the side of the tyre, that clearly identify the car brand.

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ORIGINAL EQUIPMENT MARKING
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Nominal section width
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Nominal aspect ratio (%)
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Structure or construction code and rim diameter (inches)
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Load and speed index code

WHY CUSTOM-MADE TYRES

CONSUMERS:
DIFFERENT KIND OF DRIVERS
Car manufacturers are used to developing new models to answer drivers’ needs. In the same way, tyres must be adapted to the specific features of each car in order to respond drivers’ needs and get the best performance in every condition.
WEIGHT
DISTRIBUTION
Cars are different. They have different weights and specific configurations. For example, different engine positions (front, rear or centre) modify the weight distribution and consequently the tyre’s impact on the road and the car dynamics, requiring a dedicated optimization of the tread.
COMPATIBILITY
WITH ELECTRONIC SYSTEM
Control systems, like ABS, EPC and TPMS, are based on original equipment tyre characteristics. Indeed, only marked tyres can guarantee compliance with the car manufacturer’s requirements, avoiding any possible risk associated with the malfunction of electronic systems.
LAST
GENERATION SYSTEMS
Only a tyre with high dimensional accuracy can guarantee the perfect function of all components in the latest vehicle generation (all-wheel drive, hybrid systems, driving aids).

DEVELOPMENT PROCESS

From the specific requirements of car manufacturers, to tailor-made tyres for each model

WATCH THE VIDEO

The homologation process works in parallel with the OEM's vehicle development process and takes around three years.
The PERFECT FIT means:
A perfect fit with the car, enhancing all the vehicle benefits. Optimum performance, handling and safety for the specific car model.

CO-DESIGN
FROM 2 TO 3 MONTHS
A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling or simply in terms of overall balance and performance.
mark1
PROTOTYPE DEVELOPMENT
FROM 2 TO 3 YEARS
The creation of a base tyre with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behaviour, winter performance, rolling resistance, integrity and high speed.
mark2
TYRE INDUSTRIALIZATION
FROM 2 TO 6 MONTHS
To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tyre manufacturing.
mark3

PERFECT FIT

Original Equipment marked tyres, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tyre for their car

Alfa Romeo
  • AR
  • ARR
Aston Martin
  • AM4
  • AM8
  • AM9
  • AMP
  • AMS
  • AMV
  • AM
Audi
  • AO
  • AOE
  • R01
  • R02
Bentley
  • B1
  • BC
  • BL
BMW
  •  
Ferrari
  • F
  • F01
  • F02
Jaguar
  • J
  • J1
  • JRS
Lamborghini
  • L
Land Rover
  • LR
Lotus
  • LS
McLAREN
  • MC
  • MC1
Maserati
  • MGT
Mercedes
  • M0
  • M01
  • M0E
Mini
  •  
Pagani
  • HP
Porsche
  • N0
  • N1
  • N2
  • N3
  • N4
  • NX