Tyres

Pirelli has always been foremost in pursuing product innovation to improve quality and safety for the end consumer. To achieve this, Pirelli Tyre avails of its close cooperative links with the leading car makers in a market segment that is particularly thorough and demanding: the Ultra High Performance segment, an area where Pirelli is the leading brand.
Among the most recent developments with an impact on consumer safety and environment the following are mentioned:

• K-PRESSURE OPTIC system which uses "sensors" inserted in place of the valve caps for the direct control of the correct tyre pressure.
  
  
• Run-flat or self-sealing tyres
  
  
• Tyres with increasingly low noise emission levels, for decreased environmental impact

Pirelli Tyre's commitment to customer safety is also confirmed by the recent signature, by F. Gori – CEO Pirelli Tyre and President ETRMA (European Tyre&Rubber Manufacturers Association) – of the European Road Safety Charter, part of the ambitious European Commission goal to halve the number of road accidents victims by 2010.

Pirelli Tyre in addition to the production of low environmentl impact tyres gives great attention to the environmental sustainabily by means of processes an production systems (MIRS and CCM) allowing a better product quality, lower energy consumption and reduced scraps.

Real Estate

Beside monitoring and reducing the environmental impacts of its activities:

• offers customers who are properties owners solutions designed to reduce the potential environmental impacts deriving from the running of those properties.
  
  
• develops designs for new building projects, in which particular attention is paid to aspects of social, economic and environmental sustainability, while simultaneously striving to preserve and enhance the territory in terms of attractiveness and competitiveness on a wider scale

Broadband Solutions

Develops competitive and innovative solutions that enable telecom operators to offer voice, data and multimedia services with customised products and end-to-end platforms.

The products of Pirelli Broadband Solutions also enhance the increasing use of videoconferences and video calls, which in their turn help to reduce staff movements, and so creating positive effects, both direct and indirect, for the environment.

Ambiente

Operates in the fields of renewable energy sources, technologies for sustainable development and environmental remediation where the main achievements are:

• WDF-P a fuel obtained by adding to the dry portion of solid urban waste (S.U.W.) a number of components with a high calorific power such as end-of-life tyres (ELTs) and non-chlorinated plastics.
  Each tonne of CDR-P used in co-combustion saves 1.75 tonnes of CO2, making an important contribution to Italy's objectives taken on for the Kyoto Protocol
  
  
• GECAM the white diesel largely adopted by over 10,000 diesel-powered vehicles (buses, lorries, diesel trains, street-cleaning vehicles, waste collection and earth-moving vehicles) and over 400 public and private buildings, shows reductions of over 50% in emissions of particulates, 5-6% in nitrogen oxides, and over 30% in carbon monoxide.
  
  
• FEELPURE an exhaust gas treatment system for diesel vehicles already in circulation (via retrofit). The Feelpure™ system can reduce particulates by over 90%. In 2005 Pirelli & C. Ambiente Eco Technology was awarded the Premio all'Innovazione Amica dell'Ambiente (Friend of the Environment Innovation Award) by Italian environmental association Legambiente together with the Lombardy Region Council.

Labs

In its most advanced laboratories carries out forefront developments supporting Group sectors: Cyber tyre, innovative solutions for compound manufacturing and end-of-life management of tyres, second generation photonic components based on nanotechnologies.

Furthermore develops innovative components in the field of renewable energy sources. Cooperates with leading privately owned and universities research centers in US, Russia and Italy