Sustainability in the Pirelli's history

With more than 130 years of industrial tradition and manufacturing experience with the most advanced technologies on an international scale, the Pirelli Group has made a considerable contribution - within the bounds of its abilities and business responsibilities - to the development of products, technologies and management instruments that promote sustainable industrial development, while always proactively interacting with the socio-cultural context in which it operated.

Proud of the results achieved so far, Pirelli wishes to respond promptly to the increasing need of communication and discloses the information regarding its sustainability commitment and the company's results in terms of sustainable performance, vis-á-vis the increasingly wide audience of socially responsible Investors and Consultants

2009 2008 2007 2006 2005 2004 2003-2002 2001-2000 1990's

 

APRIL MAY JUNE

Pirelli confirms its leadership in the "green" tyres sector: the revolutionary regional R: 01, that anticipates the introduction of new environmental standards, and the new Cinturato P7, the first ecological tyre for the high end of the market, make their debut. The launch event at Nardò was a Zero Impact one. Pirelli's commitment to eco-sustainable mobility comes to fruition in an agreement with the Portuguese government to start testing Pirelli Eco Tecnology filters on the public transport vehicles of Lisbon and Oporto.  And Feelpure filters are close to homologation on the Chinese market.  There have been many awards: PZero won the "Auto Express Tyre of the Year Award 2009" from Britain's 'Auto Express' magazine,  and Confindustria's "Premio nazionale per l'Innovazione" prize for 2009. Pirelli is also the first Italian group to be included in the "Global Powers of Consumer Products" list, drawn up each year by auditors Deloitte. And Pirelli consolidated is again one of the top six most reliable Italian multinationals according to New York's "Reputation Institute". Pirelli has received recognition on two fronts in Brazil, where Toyota has classified it as a supplier of excellence in terms of both Logistics and Quality. And our commitment to scientific research continues: The Silvio Tronchetti Provera Foundation, with the Giorgio Cini and Umberto Veronesi Foundations promote the Fifth World Conference on the Future of Science, which this year is dedicated to "The DNA Revolution". Safety and prevention are the theme of the cycle of lessons organised by the Group in the United Kingdom for its European technical staff.  "Pirelli is one of the most prestigious symbols of Italian industry": the words are those of the chairman of the Chamber of Deputies, Gianfranco Fini, who welcomes Marco Tronchetti Provera to parliament for the presentation of the book "Pirelli racconti di lavoro. Uomini, macchine e idee" (Pirelli work stories. Men, machines and ideas).  Detailed evidence of the sustainable approach adopted by the Group is provided in the Fourth Sustainability Report published by Pirelli.

JANUARY FEBRUARY MARCH

Pirelli Tyre is the best tyre manufacturer of 2009. The creation of innovative materials and the development of ecological solutions were the key elements in Pirelli Tyre's achievement of the "Manufacturer of the Year " award. The prize is also an acknowledgement of the success of "iChange" the first zero emission supercar in history, developed jointly by Pirelli and Switzerland's Rinspeed. Pirellli's concern for the environment has led to wholly self-financed incentives to stimulate the purchase of "green" eco-compatible tyres, and the green project that has started in the US, with the official supply of Pirelli tyres for the first "carbon free" motor racing competition in the world.  The comments by Pirelli chairman Marco Tronchetti Provera to the parliamentarians of the Chambers Transport Commission also focussed on environmental issues: Replacement of all the tyres used in Italy is the most effective tool to promote greater road safety and greater respect fr the environment". The "Sustainability Yearbook 2009" award rates Pirelli top of the "auto and tyre accessories" sector.  Over 30 thousand readers of Germany's "Motorrad" crowned Metzler European queen of motorbike tyres for the second year running.  According to the readership of "SportAuto" the major sports vehicle sector magazine in Germany, Pirelli is the top brand for "sportiness" and "emotion". In Romania then first "Best Investor" prize was awarded to Pirelli Eco Tecnology, which, after the marketing launch of Feelpure filters in Germany, the United Kingdom and Benelux, has also won the tender to supply ecological filtering systems to the vehicles of Sita, European leader in waste collection. In Egypt, the first Pirelli Career Day was decidedly positive. In China, the Pirelli Tyre Campus, a technical-commercial-management training centre for distributors, primary dealers and employees was inaugurated. And the "Chinese Super League", the most popular football event in the Country, has chosen Pirelli as institutional sponsor for the next three years. For the second consecutive year, Pirelli is participating in the Global Management Challenge, the most important international business strategy tournament in the world.  In the field of Culture, the Pirelli Foundation is one of the promoters of the Associazione per la Formazione d'Eccellenza (Association for Education of Excellence,) and of the Scuola di Alta Formazione al Management (School for Advanced Management Education) an MBA course for graduate engineers, scientists and economists. While building 134 at Bicocca has been dedicated to the dissemination of culture, housing the Pirelli Historical Archives, a facility that is open to the public to spread awareness of the historical heritage of the Group, point of reference in the entrepreneurial and social history of Italy. In a similar vein, Pirelli has offered scientific support for the creation of the new interactive area dedicated to rubber at the "Leonardo da Vinci" National Museum of Science and Technology in Milan. Pirelli Real Estate, the group property company, won the "Daily Real Estate Award 2009" for its project management skills.