Pirelli and Sustainable Development

A company's performance cannot be considered in economic terms only : it must also be evaluated in light of the contribution the company brings to the quality of social and environmental systems, with an awareness of the connections existing among economic, environmental and social dimensions and of the impacts that a decision taken in one of these areas has on the others, whether visible or not.

The main challenge that companies have to face in order to remain sustainable and competitive in the long term is that of reconciling the expectations of the various stakeholders, even when these do not converge.

News & Events

 

22/07/2008 - The value of CSR to the 'Pirelliani':

The value of CSR to the 'Pirelliani': the actions undertaken over the last year following the results that emerged from the summer 2007 CSR survey will be made known in a few days with posters by all Group Affiliates

Officially launched a year ago, the project of the diffusion of CSR culture within the Pirelli Group saw in this survey a fundamental instrument for the design and development of initiatives of improvement of aspects of social relevance.

Employees were asked to express their opinions and give suggestions for improvement on a series of "sustainability" subjects which were considered among the more interesting. On the basis of the opinions expressed and the criticism that emerged, each country has developed a plan of action, communicating what has been done and what it is intended to do in coming months.

 

10/07/2008 - Italian Ministry for the Environment and Pirelli: an Italian product for Beijing buses

The Italian Ministry for the Environment signed an agreement with the Municipality of Beijing to launch a pilot project in the Chinese capital for testing particulate filter technology developed by Pirelli Eco Technology, able to reduce by more than 95% particulate emissions from diesel engines.

The agreement, signed today in Beijing by Shi Hanmin, Director of the Environmental Protection Bureau of Beijing and Corrado Clini, Director General of the Italian Ministry for the Environment, in the presence of Marco Tronchetti Provera, Chairman of the Pirelli Group, calls for installation of Pirelli filter systems on heavy duty vehicles (mainly buses, but also trucks and later snowploughs and tractors) used by the local public transportation company. The first filter systems will be installed before the start of the Olympics, and the rest after the Summer.

This project is part of a wider Sino-Italian Collaboration Program for Environmental Protection - begun in 2000 - which has realized more than 80 projects for elaboration and experimentation of advanced technology solutions for sustainable development in China.

07/07/2008 – 2008 Pirelli among the 100 World's Most Respected Companies' according to The Reputation Institute - New York.

Pirelli is among the 100 World's Most Respected Companies' according to the 2008 edition of The Global Pulse Project, edited by The Reputation Institute - New York.  The special ranking takes into account more than a thousand companies from 27 countries according to an index that measures the degree of trust, admiration, esteem and respect from the public. The annual survey interviews more than 30,000 consumers. The topline results of this study are published annually in Forbes.