Environment
Group companies believe in sustainable international growth in the common interest of all stakeholders, both current and future. Their investment and business decisions therefore reflect respect for the environment and public health. Without prejudice to compliance with specific prevailing legislation, Group companies are aware of the importance of environmental issues when making choices, not least in the adoption of specific technologies and manufacturing methods (where this is technically feasible and economically viable) that allow for the reduction of the environmental impact of their operations, even beyond the minimum limits set down by regulatory requirements. (Article 7 of the
Ethical Code

)
In an international context in which social, environmental and economic expectations are increasingly high, the integrated Environment-Health-Safety-Social Responsibility policy adopted by the Pirelli Group ensures the right balance between sustainability and industrial development.
By enforcing the principles contained in the policy, the group has achieved notable results in terms of:
- reducing the environmental impact of its own operations
- conserving and enhancing the territory
-
making rational use of resources and energy.
Environmental Sustainability in Practice
Pirelli & C . Ambiente Eco Technology – High Tecnologies For Sustainable Development
GECAM, the White Diesel™
The GECAM™, patented by the Group, reduces the pollutant emissions typical of diesel oil (fine particulates, carbon monoxide and nitrogen oxides*). tests performed on GECAM™ by the European Commission Joint Research Centre in Ispra and Eni Tecnologie laboratories
showed reductions of over 50% in emissions of particulates, 5-6% in nitrogen oxides, and over 30% in carbon monoxide.
Feelpure™
Feelpure™ is an exhaust gas treatment system for diesel vehicles already in circulation (via retrofit) with a mass of over 2.5 tons. Recent tests, conducted by Eni Tecnologie Laboratories, the European Commission Joint Research Centre in Ispra and the University of Biel under the VERT programme, have shown reductions of over 90% in mass particulate and 99% in finer particles, over 90% in carbon monoxide and up to 69% of unburned hydrocarbons.
Ecobuilding, an eco-sustainable real estate development program by Pirelli RE
An eco-sustainable real estate development program for environmentally friendly construction. The project will involve the construction of residential and commercial buildings that will focus on four core standards; efficient energy, not only for winter heating but also for summer cooling; the use of eco-compatible materials; the use of renewable resources and comfortable living.
The commitment to continuously improving the standards of energy efficiency and eco-compatibility is a priority for Pirelli RE whose objective is to be ahead of sector legislation by offering quality, highly efficient, environmentally friendly solutions.