Customers

Group companies "pursue market excellence and competitiveness, offering customers a quality of service that effectively meets their requirements" and also "base the excellence of the Group's products and services on customer service and the readiness to meet customer needs. The aim is to offer immediate, thoroughgoing and competent responses, tailored to the needs of customers, and in keeping with the spirit of legality, courtesy and co-operation. ( Ethical Code , Articles 2 and 4).

Customer orientation implies a constant and ongoing commitment from Pirelli in terms of:

  • understanding the market context in which the Group operates and the impact of the one's actions and behaviour on the customer;
  • researching and developing extremely innovative products and services that are both high quality and ensure increasing levels of safety for the consumer and respect for the environment;
  • exploiting every opportunity in doing business in order to satisfy the customer's needs.

 

The Group has always pursued product innovation to improve quality and safety for the end consumer.

To cite a few examples, customer safety is part of the DNA of the following products:

The New Pirelli Cinturato

Self-supporting Run Flat tyres

Winter Sottozero Serie II

Pzero

WINTEC, the first winter tyre for motorcycles and scooters

Cyber™Tyre System

Cyber™Tyre Lean System




Last Revised: 16 2009