Environmental friendliness, safety and performance are the key features of the new Cinturato, whose innovative compounds, structure and tread patterns ensure lower consumption and carbon dioxide emissions, greater durability and improved safety characteristics in both wet and dry conditions.In particular, the new Cinturato, available in tread sizes P4, P6 and P7 (dedicated to the premium car segment) and featuring ECOIMPACT on the sidewall, can reduce rolling resistance by 20% and energy consumption by 4%, while increasing overall mileage by 30%. The tread contains no aromatic oils, which is a critical element for the environment due to the abrasion that tyres undergo while rolling. With the new Cinturato tyres Pirelli launches a challenge that has never been attempted before in the automotive world: to simultaneously offer performance and environmental compatibility without sacrificing anything, from driving pleasure to safety, while reducing fuel consumption and harmful emissions.

The new Regional, presented in May 2009,is a revolutionary tyre able to combine two points of view that, until recently, seemed irreconcilable: the severe norms in favour of the environment and the needs of the client. FR:01 for directional axles and TR:01 for traction axles anticipate the norm concerning respect for the environment, at the same time satisfying request for a reduction in the costs of management coming from clients due to greater mileage, reduction in fuel consumption, remouldability and respect for the environment, as emphasised by the Ecoimpact icon on the sidewall of the tyre.

This exhaust gas treatment system can be retrofitted to diesel vehicles exceeding 2.5 tons. Recent tests, conducted by Eni Tecnologie laboratories, the European Commission Joint Research Centre in Ispra and the University of Biel according to the provisions of the VERT project, have shown reductions of over 90% in coarse particulate, 99% in finer particles, over 90% in carbon monoxide and up to 69% in unburned hydrocarbons.

The Group's patented GECAM™ reduces the pollutant emissions typical of diesel fuel (fine particulates, carbon monoxide and nitrogen oxides). Laboratory tests performed on GECAM™ at the European Commission Joint Research Centre in Ispra and Eni Tecnologie showed emission reductions of more than 50% for particulates, 5-6% for nitrogen oxides and more than 30% for carbon monoxide.

Pirelli & C Renewable Energy, which was merged with Pirelli & C. Ambiente S.p.A. in 2008, has developed and patented CDR-Q
(High-Quality Refuse Derived Fuel) in partnership with Pirelli Labs. CDR-Q is obtained by adding high-calorific-value fractions to
the dry fraction of municipal solid waste (MSW). It can be used as a partial replacement for fossil fuels in existing non-specialist
installations such as cement kilns and thermoelectric power stations with significant environmental benefits for the population in
terms of lower emissions, especially CO2, NOx and SO2 produced by fossil fuels, and financial savings (lower gate fees).
CDR-Q is not composed of waste, but is a fuel obtained by separating, processing and re-arranging a minimum 50% municipal
solid waste. Unlike normal quality RDF and refuse derived fuel, it provides greater stability and improved quality parameters as
regards heating (or calorific) value, lower concentration of pollutants and guarantees as to the content of biodegradable
biomass. A study conducted by Milan Bicocca University using the Life Cycle Assessment (LCA) method has concluded that the
use of CDR-Q is, respectively, 90 and 72 times more beneficial for the environment than the alternative solutions of landfills
and energy-recovery incinerators.