Customers

Group companies "pursue market excellence and competitiveness, offering customers a quality of service that effectively meets their requirements" and also "base the excellence of the Group's products and services on customer service and the readiness to meet customer needs. The aim is to offer immediate, thoroughgoing and competent responses, tailored to the needs of customers, and in keeping with the spirit of legality, courtesy and co-operation. ( Ethical Code , Articles 2 and 4).

Customer orientation implies a constant and ongoing commitment from Pirelli in terms of:

  • understanding the market context in which the Group operates and the impact of the one's actions and behaviour on the customer;
  • researching and developing extremely innovative products and services that are both high quality and ensure increasing levels of safety for the consumer and respect for the environment;
  • exploiting every opportunity in doing business in order to satisfy the customer's needs.

The Group Customers Green products Innovation and Customer Safety Commitment to Safety Quality and Certifications Awards
 


The Tyre Sector serves the following categories of customer:

  • "Original Equipment" which includes the leading internation al makers of cars, motorcycles, scooters, commercial vehicles (light, medium and heavy), buses and agricultural machinery;
  • "Replacements" which includes a total of about 15 distribution channels (for car, truck and motorcycle tyres), and whose importance differs from country to country.

The Real Estate Sector is comprised by:

  • "Investment & Fund Management", whose customers are funds and property holding companies and non-performing loans, in which Pirelli & C Real Estate generally has qualified minority shareholdings;
  • "Service companies", whose customer include, in addition to third parties, funds and property holding companies and nonperforming loans managed by the Asset Management departments of Pirelli & C. Real Estate, which are also served by the franchising network.

Customers of Pirelli Broadband Solutions can be divided into the following categories:

  • added value retails;
  • system integrators;
  • telecommunication operators;
  • distributors.

The companies owned by Pirelli & C. Ambiente have the following categories of customer:

  • Customers in the Renewable Energy sector, i.e. companies that convert solid urban waste to energy;
  • Customers in the Site Remediation sector, i.e. companies mainly in the Group and other closely affiliated companies - that assess, plan and manage the demolition and decontamination of buildings and/or lands;
  • Customers in the Solar Utility sector, i.e. national electricity grid operator to which Solar Utility sells the electric power produced by photovoltaic plants.

Customers of Pirelli Eco Technology, i.e. companies that operate in public transport, freight transport, waste collection, mining sector and construction. Pirelli Eco Technology also operates through partners that are licensees of its Gecam™ technology and operate independently in Italy. In addition to receiving royalties on its licensee's sales, the company also indirectly performs the technical and marketing activities connected with the product.


Last Revised: 16 2009