Customers

Group companies pursue market excellence and competitiveness, offering customers a quality of service that effectively meets their requirements (from Article 2 of the Ethical Code ).

.. "the excellence of the Group's products and services is based on customer service and the readiness to meet customer needs. The aim is to offer immediate, thoroughgoing and competent responses, tailored to the needs of customers, and in keeping with the spirit of legality, courtesy and co-operation." (from article 4, of the Ethical Code )


Customer orientation - a central element in the Values and Ethical Code of the Pirelli Group presumes a constant and ongoing commitment from Pirelli in terms of:

  - Comprehension of the market context in which the Group operates
  - Consideration of the impact of the Group's actions and behavior on the customer
  - Exploiting every opportunity in doing business in order to satisfy the customer's needs
  - Pursuing product innovation while continuously improving quality  and     safety for the end consumer

Sales broken down into different geographical areas (2006 vs 2005)

	% on total number of customers	% on total sales value
Geographical Area	Year 2006	Year 2006	Year 2005
Italy	38%	27%	32%
Rest of Europe	38%	33%	36%
North America	2%	7%	7%
Latin America	13%	21%	17%
Australia, Africa, Asia	9%	12%	8%

European Road Safety Charter, Brussels, April 27th 2007
Mr. Francesco Gori - Pirelli Tyre CEO and ETRMA President - signs the European Road Safety Charter for ETRMA.
The European Road Safety Charter is part of the ambitious European Commission goal to halve the number of road accidents victims by 2010.