PZero Industrial Design Project for Clothing

In 2002, Pirelli decided to enter the world of clothing design with the PZero project. The name chosen by Pirelli to identify its fashion brand, is derived directly from the tyre it invented in 1987 for the Ferrari F40 sedan (or saloon).

PZero will extend the company's primacy to clothes, relying on the originality of its exclusive designs for each season's trends.
Years of research led to the development of a collection of unique garments and accessories, available in a range of colours and materials.

PZero is the result of Pirelli's outstanding quality, a quality that is constant in all sectors. This is how the company defines its very high performance radials, and the concept is confirmed in the clothing design project.