PZero Industrial Design Project for Clothing

Pirelli enters the world of clothing design with the P Zero project.

The name of each model has the suffix PZero - code name of the Pirelli tyres of the same name - invented in 1987 for the Ferrari F40 saloon.

This was a real first, developed from Formula One radials for use on ordinary roads. Leaving aside the fashion formulae and seasonal tendencies, in two years of research, a group of experts have come up with a selection of unique styles . Archetypes successively developed in variations of colour and materials, in order to concentrate the functions of several items and accessories into a single piece.

The custom-made Pirelli quality is constant in any area. In fact, the description Pirelli gives its tyres, highest performance coverings , will fit this clothing design project perfectly as well.