2009 Campaign

ANGEL ST

The communication of the Pirelli Angel ST takes the principal features of the product. Its strong image is already built in: the tread has an angel design that becomes a devil after about 1000 kilometres. 

So it's a tyre with a dual soul:reliable and comfortable on the one hand, and aggressive and high performance on the other, for the rider who wants everything. The perfect sports-tourer tyre. 
This dual personality has been celebrated and communicated through an image of high visual impact, with a striking and surreal touch. The protagonists are naturally an angel and a devil, presented in a stylised biker form .

A story of coexistence and reconciliation, expressed in a single strong image in full-on Pirelli style.