2007 Campaign

Pirelli Tyre has a new worldwide press campaign that once again highlights its historical concept of Power and Control. It does so through a strong symbol that has been consolidated over the years:  a fist with fingers formed by tyres. For this occasion, it added a steering wheel, the element that best expresses driving pleasure.

In a striking photo with an extraordinary dark mood, Pirelli's black fist tightly grasps a black leather steering wheel in an imaginary moment of high performance driving.

The same image appears in an alternative version to underline the high performance of the tyres even in the worst weather conditions. In this version, we see the fist and steering wheel buffeted by a snow storm, because nothing can stop the pleasure of driving power and control achieved with the new PZero and Winter range.