2002 Campaign

 

Press & Posters Campaign: The Fist

The 2000 Pirelli press campaign portrayed four tyres merging into a fist, with a ring finger wearing different rings showing the logo of an automotive brand. "The power is in safe hands" announced the text. Behind it's visual simplicity and synthesis lied a powerful expressive strength in line with the creative style of the Armando Testa agency.

2002 TV campaign: The Grip

A fishing boat, three fishermen and the sea ... a tale from the set of Pirelli's 2000 television tyre commercial - called " The Grip ." A film of adventure and tremendous emotional tension, a Hollywood action movie of just 30 seconds, dedicated to power and control.
Like Pirelli's previous TV spot, this idea also came from Armando Testa agency.