Mission, Vision and Values

MISSION

To develop products that are ground-breaking in terms of quality, safety and respect for environmental and social sustainability, able to satisfy the demands of out customers and of all our other stakeholders, through the Group's capacity for research and innovation and the skills of our human resources.

VISION

To consider quality and excellence as distinctive elements that can make Pirelli products exclusive, and make the work of the Group a reference point in a constantly evolving global context.

VALUES

- Assure Differential Performance

- Guarantee Safety

- Protect the Environment

- Satisfy the Customer

 

BRAND PROMISE

Our claim "Power is nothing without control" is the essence of Pirelli's products and actions: high performance, research and innovation, combined with responsibility, safety, and respect for the environment and sustainability.

AIMS

To continue to be leaders in world markets, anticipating industrial transformations. To embrace the challenge of "green performance" and concentrate the Group on its core business of tyres , accompanied, thanks in part to the research efforts of Pirelli Labs, by the development of environment-related businesses, starting with our antiparticulate filters. Pirelli predicts that by 2011 40% of its revenues will be generated by "green" activities.